By Michelle Griffin. Published on the Sydney Morning Herald website (Diet & Fitness). On September 9th, 2011.
This article is extremely simple yet includes topical, human interest and current news values. The story is straightforward and easy to read, the author includes only hard facts and minimal quotes. The story concerns the Federal Government’s decision to allow companies which use images heavily such as magazines, websites and advertising campaigns to compete for the Positive Image Awards. Helen McCabe the editor of the Australian Woman’s Weekly magazine is quoted in support of the Awards. The story links in relevant information regarding past attempts to promote more realistic image of women in media images. The issue regarding the truthful representation of women within the media is further conveyed in the article through linking with other overseas magazines also encouraging curvier women to be pictured. This highlights the timeliness of the issue. A quote by award panel member Karen Webster is used; however the author has not indicated her credentials to specify why she is entitled to be a part of the panel.
I believe the article could have been improved by the inclusion of expert opinion such as a psychologist, media images expert, women’s health professional and/or opinion of a plus sized female or generally a female of the public. This would have added more scope and depth to the story. Furthermore, the author could have chosen to write the article from a different angle. For example Griffin could have addressed the topic by looking at the political and governmental interests of the new-found Awards. Also, an angle relating to the coined term “Real Women” could have been explored. For example it could be argued that by using the word “real” is harmful to women’s body image and that perhaps the word “natural” should be used instead? I believe that by framing the story in a more creative way would have brought the content of the article to life and made it more relevant to readers, making it a more interesting and appealing read.